How to Choose the Right Video Platform to Maximize Customer and Employee Engagement

It’s common for organizations to separate corporate and marketing video strategies – even going so far as deploying different technologies from one department to the other. While one side of the house is busy producing video for employees; the other is producing video targeted at customers. But cutting edge organizations are rethinking that cumbersome, siloed workflow, and getting lean and nimble with their enterprise-wide video strategies. And leading video platform providers are seizing the opportunity to provide them with a single, automated solution for internal and external video creation and publishing. Join this live webinar with Forrester analyst Phil Karcher to learn: • Findings from the latest Forrester Wave evaluation of enterprise video and webcasting platforms, and how leading solutions address corporate communications and training video needs. • The value of a joint customer/employee video strategy in capturing the culture and personality of your organization for external communications, and in aligning your internal brand with you external brand. • How leading organizations support comprehensive video publishing needs and create organic video capture and creation environments.

Phil Karcher, Forrester Research

3/19/2015 4:00:00 PM