Channel - Association
See how associations use video to boost member engagement, generate revenue and provide training.
1/22/2022 6:50:38 AM

Channel Videos

Association Finalist - Tennessee Bar Association
2012 Rich Media Impact Awards
Steve King
2/28/2012 6:24:00 PM

How PCMA Drives Engagement Through Hybrid Events
When it comes to planning and executing a successful hybrid event, few come close to the scope of PCMA’s Convening Leaders and Education Conference. With thousands of people attending in person and hundreds more watching online, making sure the right technology is in place to stream the sessions is just one piece of the puzzle. The rest is going that extra mile with a program that’s so engaging the online audience will be glued to their screens, chatting, tweeting and virtual-networking for the duration of the conference. Mary Reynolds Kane, senior director of experience marketing for PCMA and the lead behind its hybrid initiatives, has proven that putting the right hybrid strategy in place is essential for connecting online and onsite attendees, boosting the global brand and maximizing visibility to new audiences. Join Mary for a live webinar as she shares her hybrid-event planning expertise. You’re guaranteed to come away with a plan to drive attendance, engagement and fans as she covers: • Why you needn’t fear cannibalizing your in-person event and understand that video can create an amazing event experience, no matter where the attendee is • Key benefits for offering hybrid meetings supported by real-life feedback from attendees • Hybrid best practices from PCMA’s largest conferences • How to get the most from your event producer, webcasting service and other technology partners – and ensure how they work together remains invisible to your audience
Mary Reynolds Kane, Senior Director, Experience Marketing, is responsible for many of PCMA’s digital initiatives including Virtual and Hybrid Events, event apps, mobile gaming, and the PCMA web sites as they relate to traffic, branding, content and design. Reynolds Kane has led the PCMA virtual and hybrid strategy and initiatives since their inception in 2010. Through risk-taking and successes, Reynolds Kane has pushed to ensure that engagement and face-to-face attendance are the main drivers of PCMA’s virtual strategy.
7/16/2013 7:00:00 PM

How to Engage Members, Attract Partners and Generate Revenue: The ROI of Webcasting for Associations
How did a small regional association engage members, create valuable new partnerships and generate new revenue without new staff or fundraising? With webcasting technology, that's how. The Ontario Hospital Association is a provincial non-profit that serves 156 hospitals and over 200 association and affiliate members. They started webcasting back in 2004 with just 5 webcasts, and that pilot has now grown to 112 webcasts watched by over 47,076 people. Todd Hutchings, OHA's Director of Distance Learning, estimates they are reaching twice the number of people they would through face to face meetings, and their organization is better able to respond to issues faster and more effectively. But that's not all. The growing awareness of their live events increased awareness for their archived events. Knowledge center views doubled and partners - like IBM, Panasonic, Microsoft Dynamics, Johnson & Johnson and the Ministry of Health and Long Term Care - lined up to webcast with OHA because their outreach methodology was proven to work. Join us for this live webinar and Q&A to learn: - How, in the midst of the global economic crisis, OHA achieved a 280% return on investment in less than a year, while at the same time providing more value for its members - What prompted them to begin charging for online education webcasts, who stood in the way and how they changed his mind, plus how they determined what to sell and at what price point - Why tracking results - registrations, live views, on-demand views and pay-per-views - is critical to your ongoing success - Tips for keeping up with the demand for new, high-quality educational content as the health system undergoes monumental change
Todd Hutchings, Director of Distance Learning for the Ontario Hospital Association
3/22/2011 5:00:00 PM

How to Reach More Learners with Live Online Continuing Education
When Minnesota Continuing Legal Education decided to go online with their courses, they went big. The organization built a state-of-the-art studio and started producing more than 300 live educational webcasts a year. But with high-production demands coupled with state requirements for continuing education, they quickly outgrew their homegrown webcasting system. They needed a flexible, reliable platform that would scale to meet their growing needs. Learn how a strategic decision to invest in Mediasite enabled them to reach thousands of viewers each week, and changed the face of continuing legal education in Minnesota. Join us for this live webinar with Peter Berge, web education director for Minnesota CLE. He’ll give us a video tour of his three-camera studio as well as share: • Why designing online education courses is not the same as simply recreating what happens in a traditional classroom • The video business model that keeps this non-profit in business • How standardizing on Mediasite gives them content-creation, playback and management options for the most nimble approach to CLE • The association’s future plans to leverage Mediasite for further engagement with the online audience Presenter: Peter H. Berge Peter H. Berge is the Director of Web Education for Minnesota CLE where he has been a recognized leader in the field of distance learning for over a decade. At Minnesota CLE, he has been a pioneer in online education for lawyers, serving as the primary developer for all of Minnesota CLE’s online programming in legal technology and substantive areas of law. Prior to his work with Minnesota CLE, Peter has been a litigation attorney, and served as Director of Risk Management at Minnesota Lawyers Mutual Ins. Co and taught on the faculties of William Mitchell College of Law, Temple University School of Law, and Georgetown Law Center. He is a 1983 graduate of William Mitchell College of Law and the President Elect of the William Mitchell Alumni Board. He is treasurer of the Executive Committee for ACLEA the international trade association for CLE professionals. When not attending to online CLE, Peter amuses himself with music and photography. He plays in a small but busy acoustic band, Old Soul and you can see some of his photography at and Moderator: Sean Brown, Senior Vice President, Sonic Foundry
Peter H Berge, Director of Web Education, Minnesota Continuing Legal Education
8/26/2014 6:00:00 PM

Rapid ROI Winner- Energy Center of Wisconsin
The Energy Center of Wisconsin achieved a high rate of return on its Mediasite investment through a significant revenue stream generated in a short timeframe. In addition to registration revenue from viewers, the Energy Center used a strategic approach to secure sponsorships and contracts from a diverse group of current partners and new funders.
Steve Kihm, CFA, Research Director, Energy Center of Wisconsin
3/1/2011 9:33:00 PM

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