How PCMA Drives Engagement Through Hybrid Events

When it comes to planning and executing a successful hybrid event, few come close to the scope of PCMA’s Convening Leaders and Education Conference. With thousands of people attending in person and hundreds more watching online, making sure the right technology is in place to stream the sessions is just one piece of the puzzle. The rest is going that extra mile with a program that’s so engaging the online audience will be glued to their screens, chatting, tweeting and virtual-networking for the duration of the conference. Mary Reynolds Kane, senior director of experience marketing for PCMA and the lead behind its hybrid initiatives, has proven that putting the right hybrid strategy in place is essential for connecting online and onsite attendees, boosting the global brand and maximizing visibility to new audiences. Join Mary for a live webinar as she shares her hybrid-event planning expertise. You’re guaranteed to come away with a plan to drive attendance, engagement and fans as she covers: • Why you needn’t fear cannibalizing your in-person event and understand that video can create an amazing event experience, no matter where the attendee is • Key benefits for offering hybrid meetings supported by real-life feedback from attendees • Hybrid best practices from PCMA’s largest conferences • How to get the most from your event producer, webcasting service and other technology partners – and ensure how they work together remains invisible to your audience

Mary Reynolds Kane, Senior Director, Experience Marketing, is responsible for many of PCMA’s digital initiatives including Virtual and Hybrid Events, event apps, mobile gaming, and the PCMA web sites as they relate to traffic, branding, content and design. Reynolds Kane has led the PCMA virtual and hybrid strategy and initiatives since their inception in 2010. Through risk-taking and successes, Reynolds Kane has pushed to ensure that engagement and face-to-face attendance are the main drivers of PCMA’s virtual strategy.

7/16/2013 7:00:00 PM