The Cure for Common Corporate Video
Could your executive communications and training use a little more pep? Are the customers you’re trying to reach bored by your approach? Does your ho-hum corporate holiday greeting go straight into the recycling bin? If you answered yes to any of these questions, fear not. The marketing and communications team at Alliance Benefit Group is here to show you how to inject some life into your corporate video strategy. Not long ago they were faced with a rapidly-growing customer base, an expectation of high-touch, red-carpet style customer service, and the need to convey complicated investment topics in an ever changing regulatory landscape. They knew they had to say goodbye to traditional communication tactics and get creative. The solution? Video. Short, informative – and in many cases even fun – video. Join Abby Murray and Mariah Lynne for a lively webinar as they share how to create: • Modules that lead customers to the resources they’re looking for • Prospect campaigns • Personalized executive messages, and • Fun employee profiles – all with video Presenters: Mariah Lynne is the Marketing & Client Services Supervisor at Alliance Benefit Group Financial Services, Corp. (ABGFS) – a financial services company and one of the Midwest’s leading providers of direct participant consulting services for retirement and group benefits. She provides marketing leadership and is responsible for the firm’s marketing functions. In addition, she manages a team of client service personnel in the delivery of materials and service to ABGFS clients. Mariah is licensed as a Registered Representative with the SEC and FINRA, holding the following securities licenses and designations: Series 7 – General Securities, Series 66 – Uniform Combined State Law, Life and Accident / Health Insurance. Abby Murray is the Interactive Media Coordinator for Alliance Benefit Group North Central States, Inc. (ABGNCS), one of the largest retirement and benefit administration companies in the nation. She is responsible for the marketing functions of the firm, including creative direction, thought-leadership, marketing collateral, marketing strategy, online presence and...drumroll please...the development of (only with the support of Mediasite) rich video media. She looks forward to sharing her experience in this month’s webinar where she hopes to find a cure for this plague known as “common video.” Moderator: Sean Brown, vice president of Sonic Foundry
Abby Murray, Interactive Media Coordinator, Alliance Benefit Group North Central States, Inc. (ABGNCS)
9/17/2013 6:00:00 PM

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