Revitalize Corporate Communications with Dell

As analyst firm Forrester sees an uptick in questions from companies interested in engaging employees with video for corporate communications and training, companies like Dell are fast-tracking their sophisticated enterprise video strategies and putting the power of content creation into the hands of their employees. Long-time Dell employee Lawrence Grafton pitched Michael Dell himself on an enterprise video initiative that would unify corporate messaging to more than 100,000 employees and ensure that everyone, no matter where they are in the world, is speaking the same language. His idea was DellTV powered by Mediasite. And in the past year it’s taken on hockey-stick growth within the organization. Join Mr. Grafton and Mr. Karcher for this live webinar. They’ll take your questions live and cover enterprise video from their unique perspectives. You’ll learn: • How live and on-demand video is driving efficiencies in organizations with one-time consistent messaging of product knowledge, training, flipped meetings and town hall meetings • What to expect as enterprise video platforms and practitioners become more mainstream, including powerful search and analytics; shorter clips; more tailored, interactive content • How Grafton was able to champion a small video project and turn it into a large-scale, mission-critical, transformative communication platform within Dell. Presenters: Phil Karcher, an analyst with Forrester Research, serves CIOs with research on social business and collaboration, video, office productivity, and technology's role in the workforce experience. Phil is also a key contributor to Forrester's Workforce Technology Needs Assessments, a survey-based methodology to help IT professionals save money and improve workforce technology use. Lawrence Grafton is the creator of DellTV, a communications medium that utilizes Mediasite and Dell infrastructure to create a collaborative network facilitating cooperation with multiple organizations within Dell including external customers. Lawrence is also a field marketing manager in Dell’s Global Division working to develop the data center strategy in some of the world’s largest companies. Moderator: Sean Brown, Senior Vice President, Sonic Foundry

Phil Karcher, Forrester Research

1/21/2014 5:00:00 PM