A recent study on hybrid events revealed that while 70% of planners say hybrid meetings are rapidly becoming an important part of the events industry, more than half of them are concerned about cannibalization. It’s a classic catch 22: produce the best hybrid event you possibly can, but make sure folks come back in person next year. Add budget constraints, logistics and the pressure of bringing an in-person meeting to life for remote attendees and you might have a stressed out planner on your hands. Liz King to the rescue. She’s guided entrepreneurs, corporate planners and tradeshow professionals on their quest to create innovative and effective events. And she’s helped them develop strategies along the way that are guaranteed to increase attendance and engagement, create an overall better meeting experience, and drive more people to the next in-person event. Join Liz for an in-depth, interactive conversation as she shares: • How leveraging technology expands the reach of your brand • How strategically introducing the right tech tools will help you forge deeper connections with your attendees • How to manage otherwise complicated event logistics expediently with the right tech partner Presenter: Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others. Moderator: John Pollard, Event Services Program Director, Sonic Foundry